Forage Products

Browse through Heritage Seed’s offering of high-quality forage products and learn more about forage characteristics, hay and pasture management, seeding rates and more.

Learn More »

Turf Products

Do you want the best lawn on the block or the highest quality greens and fairways? Check out Heritage Seed’s awesome line-up of turf seed products.

Learn More »

Wildlife Products

Discover Heritage Seed’s high-quality, fair-priced, wildlife food plot seed products. Products include easy-to-understand information explaining what product is best for you.

Learn More »

native products

Looking for native grass and forb seed products? We can help suggest and provide seed for conservation projects, pasture and rangeland, or landscaping.

Learn More »


Heritage Seed customers are now served by La Crosse Seed

In December of 2018, with Heritage Seed deciding to close its doors, La Crosse Seed was selected to take over Heritage Seed's inventory, brands, and servicing of its customers, along with hiring of select Heritage staff. La Crosse Seed is excited to support you in any way it can with your forage, turf, food plot, cover crop and other seed needs.

Please visit La Crosse Seed's website at to learn more about the company. Questions? Contact La Crosse Seed at 800.356.7333 or [email protected]. To speak directly with a sales manager in your area, see the La Crosse Seed sales map at

Contact La Crosse Seed Company

2901 Packers Avenue
Madison, WI 53704
[email protected]



News & Updates

La Crosse Seed Acquires Certain Assets of Heritage Seed Company

LA CROSSE, WI (December 12, 2018) – La Crosse Seed has acquired the inventory and brands of Heritage Seed Company and has also agreed to take over the service and support of Heritage customers.

As Heritage, located in Madison, Wisconsin, prepares to close its doors at the end of this year, it is happy to have found a partner in La Crosse Seed to serve its customers. “When one door closes, another opens,” says Matt Hanson, owner of Heritage Seed Company. “La Crosse Seed’s quality products and service reputation are an excellent fit to meet the demands of Heritage customers.”

La Crosse Seed, a company with deep Wisconsin roots, serves customers across the Midwest and beyond with forage, turf, wildlife and cover crop seed and related products.

As part of the transition, La Crosse Seed will hire Heritage general manager Bill Bless to oversee its Madison operations at 2901 Packers Ave. In addition, La Crosse Seed will also continue to have support from the Heritage field sales staff.

“While we work hard to continuously care for our current customers, we will redouble our efforts to ensure a smooth transition for Heritage customers,” says Dan Foor, CEO of La Crosse Seed.

Questions about the transition can be answered by Patrick Reed, La Crosse Seed national sales director, at [email protected] or (920) 988-6619.